Our vision
To be the most trusted place to discover the businesses and business leaders of the Middle East and North Africa.
Our mission
To give the region’s founders, executives and companies a credible, well-sourced public profile, and to give readers, investors and job seekers an honest picture of who they are dealing with.
What we believe
- Accuracy comes first. We would rather publish a fact late, with a source, than early without one.
- Sources are shown. Readers should be able to check our work, so every profile and article lists where its information came from.
- Commercial relationships are disclosed. Paid and sponsored content is labelled, and a Verified badge is never a favour.
- Mistakes get fixed. When we are wrong, we correct the record and say what changed.
- Every business deserves a fair hearing, from a founder’s first company to an established group.
Where we are heading
We started with the UAE and are widening our coverage across the wider region. In the coming months we plan to add more company and leader profiles, more verified listings, and more open roles from the employers we cover. We will keep the directory free to list in, and keep our editorial work independent of the businesses we write about.
Read how we work in our Methodology, or get in touch.