Essity and Its Nana Brand in the Middle East: What Is Confirmed
Editorial
Nana is a feminine-care brand owned by Essity, a global hygiene and health company headquartered in Stockholm, Sweden. Nana’s Middle East website describes it as a brand of Essity and has versions, in Arabic and English, for Jordan, Kuwait, Lebanon and the United Arab Emirates.
About Essity
According to the company’s 2025 full-year report and annual report:
- Essity is listed on Nasdaq Stockholm.
- It employed about 36,000 people in 2025 and sells in about 150 countries.
- Net sales for 2025 were SEK 138,494 million, 4.8% lower than in 2024. Organic sales growth was 0.9%.
What we could not confirm
We could not find a published source for who distributes Nana in each Middle East market, for how long, or for the brand’s market share in the region. Statements of that kind should come from Essity or its distributors. If Essity publishes regional sales or distribution information, we will add it here.