Founded2025
HeadquartersUAE
CEOHasan Sarwar
FoundersHasan Sarwar, Omair Sarwar
IndustryFood & Beverage, Retail, Technology

About

Peekabox is a UAE marketplace for surplus food. Customers reserve "surprise boxes" through an app and collect them in store. The company was founded in 2025 by Hasan and Omair Sarwar and announced a $1.5 million seed round in May 2026.

Key figures

$1.5 millionSeed roundMay 2026
1,000+ across 40+ brandsStores signed at launchCompany
About Dh15 (grocery), Dh30 (other)Typical box priceKhaleej Times
Up to 70%DiscountKhaleej Times

Figures are as published by the sources listed on this page. Where a figure comes from the company itself we have not audited it.

Objectives and priorities

  • Expand across the GCC, starting with Saudi Arabia (Wamda, May 2026).

Scope of operations

  • Marketplace for surplus food: reserve a surprise box in the app and collect in store
  • Categories include grocery and other food

Founders and key people

Hasan Sarwar

Not Verified

Co-founder and CEO, Peekabox · Peekabox

  • Omair Sarwar founder

Timeline

  1. 2025Founded by Hasan and Omair Sarwar
  2. 2026$1.5 million oversubscribed seed round (May)

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